Our Culture

Our culture is entrepreneurial and high-performing, yet relaxed.  It is a place where suits are rare and working smart is the norm. 

Never stagnating Always evolving

Our Principles

We believe that buildings shape life. They influence how we move and where we go today, tomorrow, and into the future. They are the foundations of community.


Ideas are the easy part. Our dynamic design choices will not detract from our developments’ livability, constructability, or financial viability. Our innovation must be sensible and realistic.


Our product must make the lives of local residents better, in some way. We invest time to ensure our product satisfies a need the local community is asking for and that our process is understood and valued by our greater community.


Our developments must be thought-provoking, unique and inspiring. We would like those living or working in our communities to have an emotional connection to the built environment and their community, resulting in a sense of place.

Our Leadership

We are fiercely guarding against commoditization

President & Founder

Will Lin

Overseeing strategic direction and vision, Will has been at the helm of Rize since its inception in 1991. An insightful leader who pushes Rize to tackle bigger questions, Will sees beyond the constraints in an effort to create places that matter. Will is the first to describe a complicated development strategy as ‘too easy’ and push for more.

A supporter of strong and resilient communities, Will currently sits on the board of Vancouver General Hospital.

Chief Financial Officer

Chad Boorman

Responsible for capital relations and operational support, Chad provides leadership on corporate strategies, investment decisions, treasury, and human resources. Prior to joining Rize in 2019, he worked in leadership roles at other Vancouver developers participating in projects and investment transactions across North America. 

Chad is a Chartered Financial Analyst (CFA) charter holder and sits on the Executive Committee of ULI BC.

Executive Vice President, Projects

Benn Duffell

Leading the Rize development team, Benn is responsible for the Rize portfolio of residential, commercial, and mixed-use projects. An architect by training, he has 20 years of experience in architecture and development, leading complex mixed-use and masterplan projects throughout the Lower Mainland. Benn also helps oversee all marketing campaigns across our projects and corporate identity. Prior to joining Rize in 2018, Benn worked in senior leadership roles with some of the leading architecture and development firms in Vancouver.

Executive Vice President, Investments

David Downs

Leading the Rize acquisitions and asset management teams since 2017, David develops investment and asset management strategies, and leads the sourcing, negotiating and underwriting of acquisitions opportunities. David also manages our sales and leasing process across our strata, rental and commercial properties. Working for the past 13 years in real estate development, David has gained extensive experience acquiring, leasing and managing projects throughout Metro Vancouver.